Are you ready to start your own business? Do you want an ecommerce site or a brick-and-mortar company? If you have ever had an idea for a product or service, you may have considered setting up an online business. Internet marketing provides companies with a cheap yet effective way to advertise their products and generate sales. As a business owner, you can either start a company that operates exclusively online, build a brick-and-mortar store, or expand your offline business to the online world.
But Isn’t Starting a Home Based Business Risky?
Starting an online business is just as risky as starting a traditional business. In order to succeed, you need to invest time, money, and energy into whatever you do. The Internet has revolutionized the business world, and offers a place where small businesses can compete with industry giants. Even those who are on a tight budget can start their own company online and advertise their products to a target audience.
Why Start an Online Business?
Statistics show that more than 3/4 of the total population is using the Internet. Mobile shoppers reached 72.8 million in 2012. Over 88.1 percent of U.S customers over 14 browse or research products online. Approximately 83.9 percent will go shopping online at least once a year. More than 85 percent of customers are using the Internet to find local companies. Still 63 percent of small businesses don’t have a website. About 25 percent of them don’t even show up in search engines.
Your potential customers are spending their time online. People use the Internet as a part of everyday life. Therefore, advertising your new business online is the key to success. If you want to start a company, you will need to advertise your products where customers are hanging out. This includes special networks, forums, blogs, websites, and shopping directories.
Over 83 percent of business owners say that social media is “critical” or “important” to their marketing efforts. The percentage of companies that have gained customers through their blogs is 55 percent. A successful Internet marketing campaign can cost up to 62 percent less than traditional marketing efforts.
These numbers indicate that online marketing has dramatically changed the business environment. If you want to attract customers and make money, Internet marketing should be part of your business plan. The best thing about promoting your new business online is that there are plenty of free advertising strategies that you can try out. Whether you’re just starting out or have been in business for years, you can build a successful brand without spending a fortune.