If you are in the Internet marketing business, then there is no doubt that you have heard of Google’s Panda and Penguin. While I know that many of you may think that Google is out to get you, the most frequently used search engine really isn’t. Google is a business, just like you are a business; and just like you want to provide your customers with high quality products and services, so too, does Google.
That being said, in an effort to provide their users with top quality service, Google has put the Panda and Penguin updates into place. Essentially, the idea behind this is to get low quality websites out of the top ranking spots on the search engine and increase the ranking of higher quality sites. Since the climate of the Internet is constantly changing, Google is also constantly updating Panda and Penguin in order to provide the best service possible to their clients.
Now, that being said, the last Google Panda update, the exact keyword match domain update, was launched in order to weed out those sites that are using targeted keywords directly in their domain name. Sites that do this are basically just trying to earn a quick buck, and Google has become wise to this. Since these sites generally don’t offer quality information, the search engine decided to come up with a way to boot down these types of sites.
Now, if history repeats itself, which it surely will, Google will add another update to their algorithms. With that in mind, the question you should be asking yourself is “Will I survive the next Google update?”
Don’t sit there in a corner, waiting for the next update and hoping that you won’t get slammed; work diligently to make sure that your site will certainly survive the next update; no matter what it is.
My advice to you is to make sure that you stay up on top of your SEO campaign, that you use keywords that are similar to or closely connected to your targeted keywords instead of just using specific keywords verbatim. I also advice that you make sure that you constantly update your website in order to keep it fresh and full of relevant content that not only Google will love, but your site visitors will love, as well.
There is no telling when the next Google update will be knocking at our doors, but one thing is for sure; the next update will be coming. To stay on top and avoid being knocked down by this update, stay on top of your game.