You have heard it a thousand times before; search engine optimization is vital to the success of your Internet marketing business. At the root of every search engine optimization campaign is keyword research. Keywords are the driving force behind SEO, and as such, you need to make sure that you have good, quality keywords.
First, let me explain to you what keywords are. Keywords are those words or phrases that someone types into a search engine when they are looking for a particular service or product on the Web. The search engine reads those keywords and returns lists of Web sites that relate to them. For example, if someone is interested in finding red high heeled shoes, they may type this phrase into a search engine. The search engine would then locate a list of Web sites that contain the words “red high heeled shoes” to the Web searcher. If you were the owner of a Web site that sells red high heeled shoes, you would want to use this phrase as your keyword.
From the example above, you can see how keywords work and why they are important. But, how do you go about finding keywords that will work for your Web site and that people will actually use? Well, you have to do some research. This research involves searching the Web yourself and using keyword locating tools. For example, you can start to type in a phrase into Google, and they will suggest keywords for you. For instance, you could start typing in “red high heeled” and Google may suggest “shoes” to complete the phrase. This suggestion is a good indication that this phrase will work as a quality keyword.
Quality keyword research allows you to pinpoint keywords and phrases that your potential site visitors are looking for. With good quality keywords, you can increase your page ranking and drive more traffic to your Web site. The more quality the keywords, the more quality traffic you are going to receive.
Now, that being said, good quality keyword research, though extremely important, can be a time consuming and taxing process. If you are in need of someone to conduct good quality keyword research for you, then please contact us. At DSM, we are experts at locating keywords that get Web sites noticed and we will be more than happy to assist you and all of your keyword research needs.