Image based SEO is one of the most overlooked aspects of SEO which is a shame because it is widely thought of as being one of the most effective.
There is no doubt that a website with images is easy on the eye and will encourage visitors to stay on your website or blog for longer but the problem is, Google doesn’t recognise images as they are so those people who take the extra effort to ensure that their images are SEO friendly will greatly benefit over the long run.
So, what do you have to do for image based SEO and do you have to be something of an expert to carry out the task. The answer to that question is a resounding no, but if you take some time to carry out this form of SEO effectively you will see results that are so good that you probably didn’t even think it was possible.
The best way to carry out this form of SEO is to take advantage of the title text that is used to label the images for the search engines and if you go to the trouble of carrying out the necessary keyword research as you would do for the other aspects of your internet marketing business, you will find that the time that this takes will pay you dividends.
So, for example, if your website is based around dog training and you have a picture of a dog on your homepage, don’t just label it ‘dog’. Your keyword research may come up with something like, ‘dog training advice for beginners’ as a phrase which is highly searched for but with limited competition. Do you get the picture? If you go through all of the images on your website in this way you will find that they will get indexed on the search engines and this will result in traffic that you might not have even thought about previously.
It would be fair to say that image based SEO has been a closely guarded secret by many successful internet marketers but now that you know about it you can also help yourself to a piece of this fantastic SEO pie. Just take the time to go through your websites adding the necessary SEO work and remember to take these steps with any new blogs or websites that you build, it will most definitely be worth your while when you see the results.