It seems that the exact match domain update is all the buzz in the Internet marketing world as of late, and for good reason; this latest update to Google’s Panda algorithm has really had a big impact on a lot of marketers businesses.
Basically, with the new exact match domain update, Google is really trying to eliminate those sites that are designed with the specific intent of making a quick buck. This means that if you have a website with the keywords you are targeting directly in the domain of the site, than you are definitely going to feel the effects of the latest Google update.
Now, if you have been hit by the exact match domain update, take a deep breath and realize that there is a light at the end of the tunnel; you really can bounce back from this one. If your site has been hit, read on to find out what you can do to in order to bounce back.
• Assess Your Site: Take a good look at your site. Does it feature high quality content that a visitor will find useful, or does it offer sub-par information and the main intent is to get visitors to purchase a product or service?
• Update Content: If your site is in the latter half of the question asked above, then you really need to revamp your site. Start adding more quality content and move away from the “I’m just trying to get people to buy something” mindset. Add useful content that your site visitors will benefit from. This will make your site visitors find your site beneficial, which will make Google happy.
• Keep it Fresh: Of course, you are always going to want to add new content to your site on a regular basis, even after you revamp your old style of adding content to your site. Add valuable new posts and information on a regular basis.
• Steer Away from Exact Match Keywords: I know that it may be hard to believe, but you want to try to get away from using those exact match keywords in the content on your site. Instead, try to focus more on other variations of the keywords you are trying to target. This will surely help to enhance your ranking with Google after you have been hit by the exact match domain update.
• Lower Bounce Rate: Make your site a more engaging experience for site visitors and you can lower your bounce rate. Basically, Google wants to see that visitors are really interacting with your site and if you have a high bounce rate, than you are in for a lower ranking. Make your site a more enjoyable experience for visitors.
With these simple tips, you can be on your way to getting your site back into the good graces of Google after a hit by the exact match domain update.