For most small business owners, online marketing is an overwhelming concept. No one can deny that having a great site is the most important part of your Internet marketing plan. Yet, studies show that more than half of the small businesses in the U.S. don’t have a website. Marketers are facing new challenges every day. Anyone can build a site, but only a few people become successful. Here are some of the most common barriers that hold Internet marketers back:
There are millions of articles, books, and online tutorials on how to make money online and start a profitable business. However, these resources are not something you need right now (in the startup phase). They may be helpful to you later, but now they are just getting in the way. Keep testing new strategies and stop wasting time. Too much information leads to confusion and distraction.
Not Being Consistent
Many newbies are jumping from one strategy to another. Some try pay-per-click advertising for a month, lose thousands of dollars, and then say it doesn’t work. The next few weeks they try social media marketing or SEO. When they hit a road block, they simply give up. This mindset leads to failure. Regardless of what strategy you choose, wait at least six months to see results. Choose a technique and stick to it. Then add another strategy.
Lack of Experience
Knowing how to create an online marketing plan and set goals is extremely important. Like any other type of business, Internet marketing requires certain skills and knowledge. None of these skills are difficult to learn. The more you practice, the better you’ll get. Stay informed with the latest marketing trends, read online guides and tutorials designed for beginners, and join Internet marketing forums. Ask questions and connect with other marketers who can help you build a successful online business.
Not Using Social Media
Many small business owners don’t spend enough time promoting their sites on social networks, blogs and other online platforms. Social media is not only for fun. It’s actually a great business tool that can help you grow your business and increase your customer base. It’s not enough to simply have a presence on social networks – you also need to target the right audience, keep your fans engaged, and provide valuable content. These steps will increase your online exposure and help you build credibility and trust. Stay active on social networks and connect with your prospects at a deeper level.
Image source: Michal Marcol