Have you ever wondered how much content you should have on your small business website? What if you run an offline business? There are many things to consider when developing a website, and quality content is one of them. Whether you want to achieve higher search engine rankings or build an authority website that provides tons of information to your readers, you will need a lot of content.
What about Your Homepage?
Matt Cutts, the head of webspam at Google, addresses the issue: How much content should be on a homepage? He recommends business owners to have five to 10 posts on their homepage. He also explains that you can have too much content. It is not recommended to set a homepage that has 20 MB because this would affect your website’s page speed. On the other hand, if you have more posts on your homepage, there’s more content for search engine spiders to find, according to Matt Cutts.
Quality Content – The Key to a Successful Website
The first place customers turn to when looking for information is the Internet. If you want your business to be found online, you need to set up a website and create quality, compelling content. Whether you run a large corporation, a local firm, or anything in between, content is king. The more quality content you provide, the higher your chances to achieve a top position on Google and other search engines.
For example, if you run a brick-and-mortar store that sells medical equipment, you can build a website that describes your products. Give your customers a reason to choose you over your competitors. Write interesting content that emphasizes the quality of your products. Even if you don’t sell products online, provide brief descriptions for the goods available in your store. A business owner who is selling medical furniture can write about the brands he represents. Include your targeted keywords in each description and add a call-to-action. Encourage customers to visit your store and see your products.
Writing quality content is the best way to attract your targeted audience and deliver valuable information to your prospects. Your website is a powerful marketing tool. If it contains informative content, your customers will perceive you as an expert in your niche. Read other blogs for ideas, do proper keyword research, and update your site with fresh content regularly. This is the key to a successful small business website.
Image credit: Salvatore Vuono