Many business owners are not sure about how many pages they need on their websites. This is one of the factors that determine how much a new website costs. It also has a direct impact on your SEO strategy. There is a set of pages that make sense for almost any business site, including:
- About Us
- Site Map
- Contact Us
Some websites have hundreds of pages. The more pages you have, the more people will read your content and share it on social media. However, you can set up a small business website and add a few essential pages that provide quality content and rank high for your targeted keywords. There’s no point in adding pages for the sake of it. The number of pages on your site depends on what you want to achieve, as well as on how much you have to say about your products and services.
A local business will usually have a smaller website than a national organization. Some companies have bigger websites because they operate mainly or solely on the Internet. The number of pages on your site depends on the business size, type, and objectives. This factor is also directly proportional to the amount of necessary content. If you provide extensive information on a given topic, you will need lots of pages. Here are the most important pages that a new business website should have:
Your homepage should provide essential information to the user in a short amount of time. The content on this page should contain a clear call-to-action, a unique value proposition, eye-catching images, and contact information. A well designed homepage is the blueprint for every successful website.
About Us Page
This page is overlooked by many business owners. The about page is where you can differentiate yourself from your competition. Use this section to build trust, engage readers, and make connections. Tell people who you are and what you do. Give them a reason to choose you over your competitors.
The product/services page should answer a few questions. What do you have to offer? What makes your products stand out? Why should customers trust you? A successful product page is one that provides the information, motivation, and assurances a visitor needs to become your customer.
Any website needs a contact page. Here you can add your company’s address, email address, phone number, social media links and other contact details. Make sure you add both a contact form and an email address. Use this page to show customers that you are real and have nothing to hide. The more information you provide, the more people will be reassured that your business is legit.
Image credit: Salvatuore Vuono