If you have been keeping tabs on our blog posts at DSM Publishing, you already know how important it is to have a blog and how important it is to post to that blog on a regular basis. When your blog is brand new, you are going to want to post to it every day in order to get it noticed. Even when your blog is established, you are still going to want to post to it on a regular basis.
Whether you are planning on posting to your blog every day, or on specific days of the week, it can sometimes be difficult to keep up with the schedule. After all, life does happen (weekends, holidays, etc,) and you can’t always devote the time to add new content to your blog on said day every single week. So, what is a blogger to do? Why, schedule blog posts in advance.
Blogging platforms offer the option to schedule blog posts so that they will be posted to your blog at a specific time. So, for example, say you post to your blog every Monday, but you plan on being away on a Monday? You can compose your blog posts for the Monday you plan to be away and schedule them so that they post on that Monday. With this option, you can add new content to your blog on your decided schedule, but you can still go about other business.
The question is, however, how far in advance should you schedule your blog posts? My answer to this question is that it depends. Why? Well, because it depends how often the climate of your niche changes. For example, if you are in a niche that has changes to it every few weeks, then you may want to avoid scheduling posts too far in advance, as you want to be able to post about the new topics and ideas related to the niche. If, however, you are in a niche that doesn’t change too often, you can have the freedom of scheduling your posts months in advance.
That being said, however, I don’t suggest that you schedule your posts too far in advance; I would say no more than a month. You may have new ideas, or you may offer new products and features in the span of time that you scheduled your blog posts for, which you may want to discuss.
When it comes to scheduling blog posts, use your better judgement and do what works for you.