There are a lot of tools that an Internet marketer can use to monitor where their websites stand. In my opinion, one of the most important tools that a marketer can use to measure the success of his or her website is Alexa. The Alexa Rank of a website really does mean a lot and can really determine just how valuable your website is.
Now, that being said, not only should you be aware of your Alexa Rank, but you should also be aware of the Alexa Rank of your competition. Why should you be aware of this? Well, it’s quite simple really. In this industry, there is a lot of competition out there and in order to be successful, you need to be aware of where you stand against your competition. Obviously, where you stand against your competition will help you determine just how successful your site is.
In order to determine where your websites Alexa Ranking stands against the Alexa Ranking of your competition, I highly recommend that you actually physically check to see where your site stands. Visit the sites of your competition and see what their Alexa Rank is. Additionally, there are also tools that you can use to measure the ranking of your site versus the ranking of your competition.
Gather your data and compare the results; your goal should be to have a ranking that is lower than that of your competitors. If your ranking is lower, than you are standing above your competition; if it is higher, than your competition is standing above you.
Do not worry, however, if your competition is above you, as you can work to improve your Alexa Ranking and your overall success. What exactly can you do to increase your success and get a better Alexa Ranking than your competitors? Here are some things that you can do:
• Update your site and add fresh, quality and useful content
• Submit your site to even more social bookmarking sites
• Build more backlinks to your site via other websites
• Consider expanding your methods for increasing your traffic (social media, email marketing, advertising space, etc.)
If you are diligent and devoted, you can increase your Alexa Ranking and get your business ahead of the ranking of your competition. It will take some time and effort, but as with everything associated with success; you need to work to get to the top.