By now, if you have been following my blog posts, you have learned what an RSS feed is. Just in case you are just coming onto the site to read my posts, an RSS feed, or Really Simple Syndication, enables you to send out updates to your site followers about your website. For example, if you have added a new blog post, if you have added or a new product or a new service, with RSS feed, those who subscribe to your site will instantly be notified about these updates. It’s a great way for you to keep your site visitors in the loop of the goings on of your website, as well as a great way to increase your sales.
So, when discussing RSS feed, a lot of people wonder if they should use Google Feeburner or if they should use their own list. Have I confused you? Okay, let me clarify. Google Feeburner is an RSS feed generator service that is provided by Google. This service not only produces your RSS feed for you, but it also gives you statistics and analytics of your site, which will allow you to know what type of traffic you are generating. If you use your own list, you generate your own RSS feed and send it out to those who subscribe to your website.
Now that you know the difference between the two, we can discuss which is a better option for you. There are pros and cons to each. While Google Feedbruner takes the guess work of sending out RSS feeds and allows you to easily view the statistics of your site, you may feel as if you don’t have control over your site. If you use your own list, you may feel more in control of your site, but you will also have to go the extra mile in order to keep your RSS feed accurate, and you will also need to analyze the statistics of your site yourself.
So, which do I recommend? Well, I don’t have a preference either way. I think that the decision to use Google Feedburner or your own list is one that is completely personal. I can provide you with a lot of strategies that will help you with your Internet marketing business, but in this case, you are going to have to do what feels right for you and for your business.