Google Buys Up Instagram Rival

"Google Buys Up Instagram Rival"

Google will be hoping that their input will help push Snapseed up the popularity tables and will give the market leader Instagram a run for their money.

Vic Gundotra, the senior vice president of engineering at Google wrote a Google + post announcing the buy out of Nik Software by Goggle.

He said: “Today I’m excited to welcome Nik Software to the Google family!

“We want to help our users create photos they absolutely love, and in our experience Nik does this better than anyone.”

There have been no confirmations about how much money changed hands in the acquisition but the timing of the purchase by Google comes after another web giant, Facebook, finalised their own buying of the photosharing app Instagram.

Google will be hoping to rival Facebook and Instagram with their own Google and Nik Software combination.

A member of the Nik Software group wrote about the changes in the company on a blog.

It said: “We’ve always aspired to share our passion for photography with everyone, and with Googl’e support we hope to be able to help millions more people create awesome pictures.”

Nik Software is based is currently based in San Diego in California.  The company was fist set up in 1995 and creates digital imaging software for both desktop computers and also for mobile devices.

A large part of the company is the Snapsed app which like Instagram, allows users to edit their own photos by applying filters and then allowing them to upload these newly alterd pictures to Facebook, Twitter, Flickr or to be sent through an email.

Snapseed and Instagram have already come up against each other in the past, with both fighting to be the dominant app in the market.

In 211 Apple declared Snapseed to be the top iPad app of the year while Instagram was given the award of being the top iPhone app of the same year.

Snapseed can be used on iOS devices, Macs and on Windows computers with an Android version said to be on the way soon.

Meanwhile, Google also had more good news to share with the world with their announcement that they have more than 400 million users who have completed an upgrade to their Google + service with over 100 million active users on the social network they run.

While the Google figures are impressive the Google + social network is still lagging considerably behind Facebook which boasts more then 900 million active users on their social network.

avatar DSM Publishing is owned and operated by husband and wife team . They are also the founder and editor of the Affordable Internet Marketing Course and several other publications. Learn more about them here and connect with them on Twitter and Facebook also on Google+

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