When it comes to pay per click advertising Google Adwords has always been regarded as the number one search engine to use but there is now a new kid on the block which is causing people to ask the question, Google Adwords vs Facebook Ads, which one is the best.
Before you start any kind of pay per click advertising it is hugely important that you carry out the ground work first. Otherwise you can find that it is like pouring money into a black hole but after investigating what is on offer there is little doubt that you will come to the conclusion that Facebook Ads win the battle with Google hands down and they must be applauded regarding the advertising system that they have put in place.
Google is not one to rest on its laurels so expect them to offer a more extensive service to rival Facebook in the future but what really makes facebook stand out is the fact that you really can target the add far better and anyone will tell you that the more targeted the adds, the better the results which can be expected.
Facebook are streets ahead in this aspect and the fact that the adds can be narrowed down to gender, age, and even interests mean that it certainly takes some beating. If you take the time to sit down and think about it for just one minute you will understand that there is no where else where by you could target your advertising as effectively as with Facebook.
If it is a product or website that is aimed at teenage girls, no problem, what about pensioners who are interested in travelling, no problem again. If an advertising campaign is planned with precision then Facebook could take your business to the next level and when it comes to the big question, Google Adwords vs Facebook Ads, it will be apparent that it really is something of a no brainer.
The return on investment when using Facebook adds should not be under estimated and that is surely what it is all about at the end of the day but just to remind you, even though Facebook makes advertising with them as straight forward as possible, it is highly recommended that you take the time to know exactly what it is you are doing because it will most definitely pay dividends over the long run.