Everyone is talking about the marketing power of Pinterest. This new social network has gained a lot of popularity in the last year. Pinterest allows users to create online image collages and share them with their contacts. You can name these customized themed boards whatever you like and organize them by categories. It is the first website that has ever reached 10 million monthly users. Massive growth and popularity prove this social network is a smart choice for your marketing plan.
The Power of Pinterest
Pinterest enables users to share information and pictures that are found on the web. This cool social network offers many benefits to marketers. When used in the right way, it can drive traffic to your website and increase the number of links pointing to your pages. You can also use Pinterest to keep your customers engaged and convert visitors into buyers. Business owners can even pin employee profiles and recruit top talent.
This social media site is a great way to promote your business online for free. Marketers can showcase new products, find new potential business opportunities, and stay up-to-date with the latest trends in their industry. According to Shareaholic, Pinterest referred more traffic to websites and blogs than YouTube, LinkedIn, and Google Plus combined.
How to Use Pinterest for Business
The most obvious use for this social network from a business perspective is to market your products. Every time you pin an item, add a price and direct users to your online store. This way your post will be listed under the Gifts section. The most popular images on Pinterest are original and unique, so make sure you add quality pictures that stand out. Add links to your website in the pin description to bring users to specific web pages.
Make sure you add a Pinterest button on your website or blog. Encourage your customers to pin your products and visit your profile. Another advantage of using Pinterest is that it makes it much easier to make your brand personal. In addition to product images, you can create a board showcasing pictures from your office. Find out what your prospects are looking for and create boards accordingly.
Start following popular figures on Pinterest. Post interesting news, products and tips from other companies. Pinterest users can easily spot a board that is overly-promotional, which is why you share interesting information from various sources. You don’t want to limit yourself to just pinning your own pictures. Be creative, and your posts might just go viral.
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