Business websites have less than 30 seconds to capture the interest of potential clients. Internet marketing is a multi-billion dollar industry. An online presence has become essential. Your business website is vital – helping you grab people’s attention, tell them who you are, and give them a reason to choose you over your competitors.
The Importance of a Good Website
It’s no secret that all companies need a strong online presence to compete in today’s digital age. A website is one of the most important investments you can make. It is essential to have a well designed and interesting site for both existing and potential customers. Approximately 79 percent of American households were using the Internet in 2005. Over 36 percent of people worldwide spend their time shopping online, sending emails, and performing searches. About 42 percent of time is spent viewing content online.
Statistics show that Americans spend over 60 hours a month on the Internet. The average person visits over 2,646 web pages and 89 domains monthly. These numbers indicate that a solid online presence is crucial for the success of your business. It’s not enough just to have a website anymore – it has to look great and provide fresh content.
Millions of people do research online before buying a product or planning their holidays. A well presented website that offers frequently updated content can give you a competitive edge and increase customer loyalty. Whether you run an online business or a brick-and-mortar company, you need a good site that puts your brand in a positive light. Your web page needs to catch attention and convince customers that your business is what they are looking for.
What Makes a Good Website?
A well designed website with great content will often translate into more sales. Many business owners struggle to build and maintain a successful site because they lack the skills and knowledge required. You want a professional website that meets clearly identified goals, provides value to your audience, and loads quickly. It should also have an eye catching design to complement its content.
Your website navigation needs to be intuitive. The images posted on your site should help customers make an emotional connection with the information you are presenting. The content needs to give visitors a reason to stay on your website and continue to browse. Provide fresh, original content in as many forms as possible, and optimize your pages for the search engines.
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