It has to be said that while Google is certainly not the only search engines out there, it certainly is the search engine that has the biggest impact on the success of your Internet marketing business? Why? Well, the answer is quite simple, really; it is because Google is the most popular and widely used search engine on the World Wide Web – hands down. In fact, Google is so popular and so widely used that the name of the search engine has become a verb, as in, “I just Googled…” or “Did you Google…”
Being that Google is the most important search engine on the World Wide Web and being that where your site stands with this search engine will determine the success of your business, you want to make sure that you are in good standing. That being said, earlier this year, Google introduced their Penguin update. In short, the Penguin update was created as a way of finding Web sites that are producing duplicate content, or that are seen as spam. If a Web site is identified by the Google Penguin update, it usually means curtains for that site; even if the site really isn’t intended as spam.
Fortunately, if you are a Web master, there are ways that you can escape being trapped by the Google Penguin updates. Here are a few pointers that may help your Web site avoid this doom-filled fate.
- Make your Web site user friendly. In the past, so many people have designed entire sites for the benefit of search engines, and not for the benefit of users. Avoid Penguin by making your site user, not search engine, friendly.
- Avoid duplicate content. Use duplicate content checkers before posting content onto your Web site. If Google finds that your site contains duplicate content, you will more than likely be caught by the Penguin.
- Create quality backlinks. Don’t create backlinks just for the sake of creating backlinks. Create them so that they have a purpose.
- Create relevant content. Don’t write sub-par content that is sprinkled with your targeted keywords just so you can get noticed by the search engines; Google will pick up on this and see your site as spam.
- Avoid using redirecting. If you try redirecting site visitors, Penguin will also see this as spam, and you will be put on the chopping block.
In short, create a quality Web site that is geared toward the benefit of the Web searcher, not the search engine, in order to avoid being attacked by that big old Penguin of Google’s.