There are many things that an Internet marketer has to be aware of and keep on top of, and one of these things is the Alexa Ranking of their websites. After all; your Alexa Ranking can really determine the success of your Internet marketing business.
At DSM Publishing, we have just hit the top 150,000 sites in the entire world, according to Alexa, and we just keep on moving upward! This, I have to say, is a truly wonderful statistic and I am quite proud of it. The higher our business moves upward in the Alexa Ranking, the more success we are bound to have; and that’s the goal of all online businesses.
If you are new to Alexa Ranking, you may be wondering what exactly it is that I am talking about. If you are scratching your head and saying, “What is an Alexa Ranking?” don’t fret; allow me to clarify any confusion.
Alexa is a ranking system that essentially takes a look at websites and assesses how often these sites are visited. After determining how often a site is visited, Alexa than presents to the public how often a site is visited.
According to the Alexa Ranking system, the lower your number, the better. It is suggested that if your site falls somewhere under the 100,000 range, that your site is experiencing a great deal of traffic. That being said, since DSM Publishing is 150,000, according to Alexa, and we are moving upward every day, well, this means then that our site is experiencing a lot of traffic.
Why does your Alexa Ranking matter? Your Alexa Ranking can help in your search engine optimization campaign. That is, your Alexa Ranking can help you determine whether or not your SEO campaign is actually working for you. Your ranking can also help other webmasters and advertisers determine whether or not they should work with your website. In other words, the better your Alexa Rank is, the more other webmasters and advertisers will want to buy advertising space on your website (and the more you can charge for that advertising space.) Having advertisers on your website is a very good thing, as it can help to drive more traffic to your website and further enhance your success.
So, all of that being said, Alexa Ranking really is a valuable tool that can help to determine the success of your website. Personally, I am quite pleased to find that the ranking of DSM is 150,000 and growing. What a great accomplishment!