If there is one thing that I have learned from my years running various online businesses is that if you don’t have a marketing plan, you plan to fail. I know that sounds a bit harsh but it is true, if you don’t have a plan in place it is just like wondering around in the dark, any little problem will knock you right off course.
Ok, so let’s look at an example. You are interested in starting up a blog on the subject of one of your interests which is fishing. You’ve carried out your keyword research, registered a domain name and are ready to go. Now you would probably be surprised if I told you that this is what many people do and then just don’t do any more. They have all of the best intentions in the world but procrastination sets in and that unfortunately is the end of it.
The thing is though, if a plan was put in place from day one and that plan involved writing a few hundred words on the subject every other day and posting this content to the blog, and then the other days were spent marketing the blog, momentum would kick in, money would start to arrive and the start of a beautiful opportunity would have been made.
Part of the plan might also be that after working like this for a couple of month, the daily tasks would then be outsourced and you could then start on another blog and then simply rinse and repeat. Obviously, this is just a very basic plan but you can see what I am talking about, having a marketing plan in place really will make the difference between success and failure.
Something that I often hear is that people just don’t have the time to put a marketing plan into action, for people who are using that excuse I would just have to say, how much do you want a successful internet business. I am only talking about an hour per day here and anyone can miss a bit of television or get up a little earlier. If you are prepared to do this I can tell you one thing for certain and that is that you will feel brilliant about yourself, starting a business from a well worked out marketing plan is something that you will rightfully be very proud of.