For the letter ‘D’ in the A to Z Blogging Challenge, I would like to discuss the word directories. Directories are a big and an important part of Internet marketing and they can have a large impact on your business.
There are two different types of directories: One is an article directory and the other is a Web site directory. Both are significant and if you want to be successful in this industry, you will have to get acquainted with both types of directories.
An article directory is a Web site that stores articles that have been written by different authors on a variety of different topics. If you look back to the first post in the A to Z Blogging Challenge – article marketing – this is where an article directory comes into play. You can compose articles and store them in an article directory in order to inform people about your Web site, and in order to create ‘link bait.’ Just remember that when you compose articles to add to an article directory, make sure that they are well written, informative and that they contain information that is relative to the niche you are working in. People who are reading your articles want to find valuable information and making sure that your articles stand out and are pertinent is vital in the success of article marketing.
The other type of directory is a Web site directory. A Web site directory is similar to an article directory, but instead of storing articles, it stores Web sites. Article directories store the URL of Web sites, making it easier for people to search for the information that they want to find on the World Wide Web. Instead of simply typing in a topic on a search engine and then having to sort through all of the results, with a Web site directory, someone can sort through the different Web sites that pertain to the information that they are looking for. This makes it easier for the Web searcher to find the information that they seek, and it also makes it easier for your Web site to attract your targeted audience.
There are many tools in the Internet marketing industry that you can use to be successful, and two of these tools are article directories and Web site directories. In order to be successful in this industry, you want to make sure that you take advantage of both types of directories.