With 500 million users, Facebook is the most popular social network in the world. Statistics show that 96 percent of Internet users in the U.S have a Facebook account. About 70 percent of users reside outside the United States. This leading social media site provides the marketing industry with a new, low cost platform to share information to a global audience. A Facebook fan page is a powerful marketing tool that can help increase your customer base and grow your business.
Creating a Facebook page for your business is easy and free. You can add photos, videos, events, discussion forums, and special offers. A fan page enables business owners to post information about their products, share website content, and request feedback from customers. Here are a few simple tips on how to create a Facebook fan page that attracts prospects and creates buzz around your brand:
Choose the Best Name for Your Fan Page
Many business owners are tempted to stuff their fan page with tons of keywords. This might actually hurt your viral growth rate. Choose a name that is easy to remember and includes your targeted keywords. The first word in the page title is given the most weight by Google.
Create Your Business Account
Add a short description for your business and provide contact information. Upload your company’s logo. Many marketers do not use Facebook to its full potential. Your business fan page is a powerful branding tool. Add relevant information about your products and services. Provide a video introduction and a newsletter opt-in form.
Optimize Your Fan Page for the Search Engines
Add keywords in strategic location on your Facebook page. Make sure you include relevant keywords and key phrases in the page name, meta description, and company description. Be careful not to use too many keywords as search engines might treat your page as spam.
Add Relevant Content
Post news and industry-related content to your Facebook fan page. Share other people’s content as well. Upload product pictures and announce special deals and events. Add tabs and apps. There are many features that enable you to share even more content on your fan page. The tabs you can use for promoting your business include videos, blogs, and newsletters. Share fresh content a few times a week.
Promote Your Facebook Fan Page
Add a link to your fan page in your email signature, as well as on business cards and promotional items. Many forums allow users to have their own Facebook icon under their names so that each post they make has a link to their fan pages. Make your page shareable. Add Facebook icons on your website and blog. Invite your customers to become fans.
Image credit: FrameAngel