Social media giants Facebook have introduced a new “trending” feature on the site to allow users to see easily the hot topics that relate to them.
The tending feature of Facebook is currently only available on the desktop version of the social media site but it is thought that if it proves to be popular with users then it could be rolled out to the mobile versions also.
Commentators have noted that the new Facebook feature is very similar to the trending feature found on Twitter and could be a sign that Facebook are looking to move in on the Twitter market of users.
The new trending feature on Facebook can be found in the top right hand corner of the Facebook page as seen by users and has been created to be personalised to the needs and preferences of each individual user, picking up popular stories that may be of interest and that are also popular with friends on the social network.
It has not yet been disclosed how Facebook come up with what will appear in your own personal tending box area of the site but it is believed that this could be a move by the site to directly challenge the dominance of Twitter as the means of tapping into the latest tends and news around the world.
The trending area of Twitter has long been a source of finding out what people are talking about in the world and can even be modified to reflect the trends of any particular area in the world that you are interested in.
It has also been muted that the tending feature on Facebook could be an indication of a future news service to be provided by Facebook. There have long been rumours circulating around the tech world that Facebook CEO Mark Zuckerberg has been looking to start his own news service provider at some point in the future and this could be the first stages of such a project.
A statement from Facebook about the new feature said: “Facebook is a space where people from all over the world gather every day to share their thoughts and participate in real-time conversations, from the highlights of the Golden Globes to the passing of Nelson Mandela,’ the firm said.
‘Today we’re announcing Trending, a new product that’s designed to surface interesting and relevant conversations in order to help you discover the best content from all across Facebook. To the right of your News Feed, you’ll see a list of topics that have recently spiked in popularity,”
Facebook added: “The list is personalised, including topics based on things you’re interested in and what is trending across Facebook overall.”