Choosing a domain name for your business is obviously really important but there are a few things that you should ask yourself before you make the decision. To begin with, do you want to try and incorporate your business name within the domain, if it is already an established and successful business the answer will probably be yes as you would probably like to continue the brand but there are other options open to you which you would do well to consider.
To start with it is widely thought that if a search term is in a domain name, the website will be ranked higher for that particular search term so if your business is selling garden furniture for example and you had the domain name, cheapgardenfurniture.com, the benefits would be plain to see. Of course you could have several domain names, each one pointing to the same website and you could use those different domain names for advertising purposes.
Also, when choosing a domain name for your business there is the suffix to consider, ie .com. .org etc but one thing that most people agree with is that .com is the best one to have. There is again nothing stopping you from having several versions of the same domain name but that is obviously something which only you can decide.
There is no doubt that shorter domain names are better in that if you have a domain name with several words it can be difficult to read as it is if all of the words merge into one. One thing to remember is that you can capitalize each word to make the domain name easier to read, especially if you are having business cards printed or carrying out an offline advertising campaign.
So, when choosing a domain name for your business there are all sorts of things that should be taken into consideration but as the business owner you are the one who is more likely to understand what will work best over anyone else so have confidence in your own choice.
The great thing is though, domain names are so cheap now days it won’t cost you an arm and a leg to experiment a little so the best thing to do is to take a look at which domain names are available at the moment, there is no doubt that you will see something which will take your fancy.