If you are brand new to the world of Internet marketing, there is a phrase that you are going to hear on a regular basis, and it is a phrase that you should really take to hear. That phrase is ‘content is king.’
In the world of Internet marketing, there are several things that make up the backbone of your business; and one of the most important things is content. But what is content? In plain English, content is all of the information on your Web site; any written material that can be found on your Web site. Content can come in the form of articles, blog posts, and even Facebook posts and Twitter Tweets.
If you are new to this industry, then you may be wondering why content is such an important part of your business. Well, it is really quite simple to understand. Content informs people. It lets them know about your business; your services and products. Content is what helps to get the word out about your business, attracts customers and keeps people informed. Without content, you really cannot have a successful business.
Content not only helps to attract and inform your customers, but it also helps to determine your page ranking on the search engines. Search engines, like Google, crawl Web sites and examine the content that they produce. As such, your content will dictate your position on the search engine rankings.
That being said, there are some things that you really need to keep in mind when composing content for your Web site. Here is a list of tips for you to keep in mind:
- Make it high quality. Your content must be high quality. You can’t just write a keyword stuffed piece that doesn’t make sense and isn’t informative, just for the sake of adding content to your site. If you do this, the search engines will see you as being spam and you may see a very negative impact on your business. Your content must be informative, well written and engaging.
- Make it unique. In addition to creating high quality content, you also have to make it unique. Search engines don’t like seeing duplicated information on the Web. A Web site that has duplicate information stands the chance of having a negative effect on their rankings. Create content that has never been seen before, and use a duplicate content checker to make sure it is unique.
- Generate content regularly. You must also add content to your site on a regular basis. Not only will this keep your site visitors interested and informed, but it will also show the search engines that your site is alive, active and valuable.