Alright, so you have set up your website, you have followed all of the tips and tricks that have been given to you. You have checked your stats and you see that you have decent traffic to your website, but you don’t seem to be making sales that are equivalent to the amount of visitors that you have to your site. What gives?
If you have good traffic coming to your site, yet you aren’t making sales to match your traffic, a problem that you may be having is that you have people who are browsing your site, not visiting your site to make a purchase. How do you go about turning those browsers into buyers? There are a few tactics that you can use to turn those browsers into buyers.
The best thing that you can do is use the power of persuasion to transform your site browsers into customers who are buying your products. How can you do this? Try some of these approaches:
Offer Social Proof. People want to know that what they are purchasing is valuable. They like to read reviews and know that they are actually going to benefit from buying the products that you are selling. A great way to turn your browsers into buyers is by offering them proof of the quality of your product. This proof can include reviews of your products or services. If you are looking for reviews for your products or services, check out the online reputation management services offered by DSM Publishing. These services will provide you with reviews of your products and services, which will help to turn your browsers into buyers.
Make Your Products or Services Scarce. It’s the simple concept of supply and demand; the less there is of something, the more valuable it is. When you offer less products or services, people are going to be more likely to purchase them. Why? Because they will feel like they won’t have the time to weigh whether or not they should purchase the products. If they see there is a lot of something, they may leave your site and debate whether or not they should make a purchase. Offer less and you will see more in terms of sales.
Give Something to Sell Something. Yep, it’s true; people like to get something for, well, something. If you offer a free product when someone purchases something from your site, you will have a better chance of making a sale.