Setting goals is the first step in the right direction for any business. In addition to attracting prospects, your Internet marketing strategy may include increasing customer loyalty, reducing operational costs, and expanding your business. It is essential to set goals for your new website before you start working on it. Go through all of the aspects that make a business successful, including revenue, branding, visitor conversions, lead generation, sales, and customer engagement.
Define Your Goals
Start by defining your business goals and target audiences. What are you selling? Who are the buyers? Who is your competition? What do you want to achieve with your business? Decide how you are planning to measure results and track visitors to your website. Your goals must answer the questions: who, what, where, when and why. They should be specific, measurable, relevant, and achievable. Set deadlines for your goals and find out what is required to achieve success. Having your goals in mind will guide you through the process of building an online presence.
Tactical and Strategic Objectives
Look for goals that clearly state what you want to accomplish. Here are some examples:
• Increase customer satisfaction by 25% in the next 12 months
• Decrease bounce rate to 10%
• Improve repeat visits by 30%
• Increase search engine traffic by 5% within three months
Understanding your business goals is the first step in developing a marketing plan. You must have a clear direction as to where you’re headed. Ensure that you can measure your progress and set a time limit for each goal. Create a business plan that clearly states your objectives. This will help you build effective online marketing strategies for brand recognition, customer retention, and lead generation.
Define what channels you are going to focus on. Perform a complete SEO audit for your site to make sure it will support your long term goals. If you want to turn customers into passionate subscribers, focus your efforts on social media. For example, getting customers to like Facebook fan page will improve your search engine rankings and create brand awareness. If you want more traffic to your site, leverage the power of SEO and paid advertising.
Internet marketing offers fantastic opportunities to help you reach your business goals. From social media and SEO to pay-per-click advertising, there are lots of great tools that you can use to grow your business. Goal setting is an ongoing process that requires continuous reevaluation.
Image credit: Stuart Miles