Regular content is the key to achieving high search engine rankings. With major search engines focusing on creating the best possible user experience, websites that offer quality content are being rewarded. Customers will read your posts and find out about your products and services. Search engines will find your content and use it to determine your website’s value and relevancy.
Content is King
Regular content engages the readers, increases traffic, and attracts natural backlinks. Many companies depend heavily on the popularity of their brand to get traffic and attract new customers. But if you have one competitor who has done the same, and also offers regular, unique content on his website, you are losing potential customers. Quality content gives you a competitive edge and keeps your customers engaged.
Google loves fresh content. Its algorithms are aimed at helping users find high quality content by reducing the rankings of poor quality websites. Over 92 percent of website owners say that article writing is either “very effective” or “somewhat effective” for search engine optimization. Approximately 76 percent of business owners who run SEO campaigns invest in content creation. One in five social media messages include links to blog posts, articles, videos, pictures and other types of content.
Grow Your Business with Quality Content
Whether you want to achieve higher rankings, attract more customers, or grow your online business, you should put content at the heart of your marketing strategy. Unique content that is regularly updated can ensure your website stays at the top of search engine results for your main keywords. Simply writing content is not enough; you have to provide value to your audience and come up with fresh information on a regular basis. Make your voice heard and connect with your audience through your content.
Content creation and promotion encourages social sharing, which is quickly becoming a major ranking factor across search engines. A well written article is likely to be shared, increasing brand mentions and link popularity. Regular content also has a significant impact on conversion rates. More than 52 percent of customers say that blogs have influenced their purchase decisions.
All search engines aim to return the most relevant results to users. If you want to achieve a top position in search results and increase brand awareness, you need regular, unique content on your website. To increase your chances of success, write content that makes you shine in the eyes of your audience and helps you build credibility.
Image credit: Stuart Miles