If you have been around this industry for a while, or if you are just getting started out, you have certainly heard of the term SEO. Search Engine Optimization is the lifeblood of the Internet marketing industry. This is an essential practice that will help to get your Web site noticed by the search engines, thus increasing your rankings and attracting more traffic to your site. Unfortunately, many people who want to employ SEO just jump right in, feet first, without giving any real thought to how they should appropriately use it. This approach often results in a lot of mistakes, which can actually hurt your business instead of help it. You see, SEO is an art form; not a difficult art form, but an art form, nonetheless.
Here is a list of common SEO mistakes that you should avoid:
- Not Conducting Keyword Research. Keywords are the central focus of any good SEO campaign. These are the words that are used to get you Web site noticed by the search engines and these are the words that draw visitors to your site. So many people forget to conduct research for their keywords and instead just think that they know what good keywords are for their site and use them. While this may work for your site, you will be surprised to find how often it doesn’t. People are searching the Web in ways you never thought, so it’s important to conduct research to locate the right keywords for your Web site.
- Poor Content. While yes, it is true that content is also necessary for your SEO campaign, you actually need to use quality content. Search engines are looking to provide Web searchers with the best possible information, which means that in order to increase your rankings, you need to use quality content that actually offers Web searchers valuable information. So, avoid copying content or just slapping together some words to throw up onto your Web site; the search engines will know that your content is not quality and will throw you down in the rankings.
- Not Using Social Media. Social media has become an essential part of an SEO campaign. You really do need to use it in order to get maximum exposure for your Web site. So go ahead and start using Facebook, Twitter, Google Plus, Pinterest and every other type of social media to get maximum exposure for your Web site.