Many experts will tell you that article writing and SEO is one of the most important aspects of internet marketing and to be perfectly honest, they wouldn’t be far wrong. When anyone visits a website they are usually most interested in the content that is displayed and more often than not that content includes article writing.
There is far more to it than that though, articles are often used to promote a blog or website so it goes without saying that article writing and SEO can often mean the difference between failure and success in internet marketing.
It is unfortunately the case that internet marketers everywhere would much rather do anything else than write articles so as you would expect, all sorts of tips and tricks have been introduced over the years to make the job of writing articles as easy as possible. The problem is though that the resulting articles from these tips and tricks leave an awful lot to be desired. You may have seen the article spinning software that was once all the rage, that was until Google made it quite clear that they would not be ranking blogs and websites with this type of spun content because to put it in a nutshell, the quality left an awful lot to be desired.
There has also been a surge in outsourcing article writing and SEO. There is nothing at all wrong with this and it is the way forward for many internet marketers but it should be noted that you really do need to choose your writers carefully. It is not unusual to find writers offering their services when they can hardly speak the English language. Articles written by these people stand out like a sore thumb because they just do not flow or for that matter, make any sense at all.
Don’t make the mistake of trying to stuff to many keywords and phrases into your articles to try and have an impact on the search engines, just imagine what it is like to arrive at a website with these kind of articles on display, not very impressive to say the least.
To take advantage of article writing and SEO it is important that you only allow quality articles to be associated with your internet marketing efforts. Don’t go down the route of spun articles and and you will find that you can’t really go far wrong.