Article marketing has always been popular for the main reason that it works, as simple as that. If you are not familiar with article marketing it is basically where you write articles and then submit them around the internet, each article will include links back to your own blog or website. Article marketing has most definitely stood the test of time and it still working as a form of website promotion, just as good as it ever did.
As you might expect though, over the years some internet marketers have tried to take short cuts with their articles and it is for these people that article marketing does not work as well as it should do. One of the methods that some internet marketers have used is spinning articles, this is where software takes one article and generates hundreds of other articles from it. As you can probably imagine, the quality of these articles was not the best that it could be and it is now widely considered that spinning articles is not the way to go.
Another common method that internet marketers used was to get the articles written cheaply, usually by people whose first language was not English. This resulted in articles that didn’t exactly flow and it would be fair to say that article marketing using articles written in this way is not really advisable.
Article marketing doesn’t have to be complicated and short cuts really don’t need to be taken. These articles should contain keywords and phrases that you would like to target but these words should not be stuffed into the article at every opportunity. Just scattered through the writing naturally will be just right and then submitted to the article directories.
Other webmasters will then use the articles on their own websites but on condition that the links back to the article owners website are left in place. This results in valuable back links which goes a long way to ensure good search engine rankings. Just one article submitted to the search engines can result in an awful lot of website traffic so just imagine what it is like if lots of articles are submitted. Some internet marketers have literally submitted hundreds of articles to the directories and are reaping the rewards that this form of internet marketing brings.
If you are interested in article marketing it is easy to get started and the results don’t take long to be realised, just make sure that you keep the articles of the highest quality that you possibly can.