Do you have an online business? Are you constantly searching for new ways to make money online? Do you find yourself buying new software and informational products to help you succeed? As a business owner, you are both a marketer and a customer. Not only you are selling products to your target audience, but also purchase tools and services from others. This allows you to put yourself in your customers’ shoes and stay up to date with the latest trends in your industry.
Both marketers and customers use social media sites, forums, blogs and other channels to find out about current events, to pass the time, and to connect with others. Twitter and Facebook users are often the same people who produce online content. Statistics show that 25 percent of marketers and nine percent of customers have made a purchase as a result of a message on Twitter. Approximately 15 percent of marketers and three percent of customers rated this social network as the channel they use most for connecting with brands online.
We’re all marketers now. Everyone is selling and buying products or services. In the last decade, marketers have been adjusting to a new era of customer engagement. Understanding what your customer wants is at the core of online marketing. You need to understand your prospects and align your efforts with their behavior.
Every business needs a steady flow of people, products, and profit. In order to be a successful marketer, you need certain skills. As a customer, you have to know what products work best for you and your business. Successful marketers can listen to an advertising idea and bring together a comprehensive plan. You have to learn how to embrace the new Internet “word of mouth” and use it to your own advantage.
If you have your own business, you depend on others for information, products, delivery and other services that are essential for operating your company. This makes you a customer. You also need the ability to keep up and evolve with intense changes, understand the behind the scenes of their website, and learn how marketing and sales work together.
It takes a blend of skills and abilities to run a profitable online business. Knowledge, discipline, and experience are also necessary. You need to understand your customers’ needs and adapt your business to the changing world of the Internet. It’s also necessary to engage prospects whenever and wherever they interact with your company.
Image credit: Stuart Miles