Whether you are brand new to the Internet marketing industry, or you have been around for a while, there is one term that I am certain that you have heard of; keyword research. However, while you may have a vague idea of what keyword research is, you may not have a complete understanding of it.
As the name suggests, keyword research refers to the practice of researching, or locating keywords. Keywords are those words or phrases that relate to your website that you would use for search engine optimization. These keywords allow your website to be easily found be Web searchers and help to increase your page ranking on the search engines. The idea of keyword research sounds simple, and in all honesty, it really is – once you get the hang of it.
In order to conduct keyword research, you want to start by choosing some main keywords to base your research on. These keywords should be related to the products and services offered on your website and should be words that your target audience would type into a search engine. For example, if your website sells cake decorating supplies, you may want to use the term ‘cake decorating supplies’ as a keyword. You are also going to want to choose keywords that are similar to this, such as ‘cake decorating products,’ or ‘tips for cake decorating.’ You see, not everyone is going to use one term when they are searching for things related to cake decorating, so if you use terms that are similar to or relate to cake decorating, you will have a better chance of getting noticed.
Once you have selected your keywords, you want to research them. This means heading over to the major search engines, like Google, Yahoo, Bing and so forth. Type your chosen keyword into the search engine to see how relevant, and it will also allow you to see how much competition you will have. If your chosen keyword will allow searchers to find your website, if there isn’t too much competition and if it will give you a good ranking, then you have selected a good keyword.
Another option for conducting keyword research is to use search engine date keyword research tools. Tools like Google Keyword Suggestion Tool, WordTracker and Keyword Discovery can all assist you in conducting your keyword research and can help you choose good keywords that are relevant to your site.
Keyword research is central to any search engine optimization campaign. With this research, you can get your website more easily noticed, which will have a huge impact on the success of your business.