In the 21st century, social marketing has made its way onto the scene, has created quite a big stir and has left an even bigger impact. Prior to the days of social networking sites, Internet marketing was possible, of course, but ever since social networking made its way onto the scene, the face of Internet marketing has been changed forever.
Social networking refers to linking up with other people, around the globe, via a specific networking platform. There are many networking platforms, but of all of them, the most used platform is Facebook. Nearly everyone has a Facebook account these days, and this is a great thing; not only for communicating with your friends and family, but for an Internet marketer, means that you can reach an even bigger audience with ease, spreading the word about your business and boosting your success.
While setting up a Facebook account for your business can certainly help to drive up your success, you are going to want to do a little bit more to really make Facebook work for you. A great way to do this is with Facebook Ads. As the name suggests, Facebook Ads are ads that are used on Facebook to promote a business. For an Internet marketer, these ads are a great way to reach an even bigger audience.
In my opinion, and many other marketers who use Facebook ads will agree, the best thing about this type of social marketing is the customization. With Facebook ads, you can truly customize your ads so that they are tailored to reach a specific audience. For example, you can set it up so that your add is only seen by people who have selected something related to your business as an interest. Say, for instance, your business is related to crafts; you can customize your ad so that it will only be seen by those who have indicated that their interests include crafting. I have never seen a marketing strategy that allows you to truly customize your ads in such a way. When you reach your targeted audience, you will have a greater likelihood of attracting more customers.
There are over 500 million people who use Facebook and about half of these people log in every day. Can you imagine how many people you would be able to spread the word about your business to if you used Facebook ads as a part of your marketing campaign? Use Facebook ads and you will really see a great impact in the success of your business.