Even though it is extremely important to make sure that your blogs and websites are structured in a way that makes them attractive to the search engines there are most definitely advantages and disadvantages of search engine optimisation which you should always bear in mind.
Most people realise that content is king as far as the search engines are concerned but in a quest to try and trick the search engines it is often the case that people will completely neglect the visitors to their websites which is exactly what the likes of Google do not want you to do.
What has become evident over the past few months is that for a website to rank highly it really does need to have quality content, and lots of it so what it basically boils down to is not to try and trick the search engines in any way but simply go with the flow, which really is far less stressful anyway.
When it comes to other advantages and disadvantages of search engine optimisation, it is important not to get bogged down by it all and definitely don’t go off course every time a new SEO technique comes onto the market. If you keep chopping and changing you will get nowhere at all and the only people who will be making the money will be those so called internet marketing guru’s who seem to be selling a new course or product every week, each one being claimed as the best thing since sliced bread.
You may find it hard to believe but search engine optimisation which is actually effective has not changed much over the years, it has always been a case of quality content which the visitors to a website will find interesting, it is just that so much rubbish has been introduced which supposedly shows short cuts that reveal instant riches that internet marketers everywhere have taken their eye of the ball somewhat.
So to sum it all up, there are advantages and disadvantages of search engine optimisation but the advantages of going to the trouble of producing quality far outweighs any disadvantages so roll your sleeves up and get cracking. When you start to see the results that your hard work will bring it will be obvious that it has all been worth it and if you carry on in the same vain you will soon have a succesful internet marketing empire which will be the envy of everyone.