With every industry, there is a lingo. What this means is that there are words, phrases and acronyms that are used in every single industry that relates to the business, and the same holds true for Internet marketing. Since you are heading into the Internet marketing industry, it only makes sense that you get yourself completely acquainted with it in order to ensure that you understand the ins and outs of the business. Learning the lino – or the words, phrases or acronyms associated with it – is vital. So, that being said, consider this post your ‘Internet Marketing Terms 101’ class. Without further ado, I present to you 10 need to know Internet marketing terms.
1) Affiliate Marketing: Selling your products or services through other websites, or selling the products and services of others through your website. This is great for expanding your client base and increasing your sales.
2) Analytics. Analyzing the data and other statistics about your websites.
3) Blog. This is short for ‘web log.’ This is a website where you feature short stories or information that relates to your niche on a regular basis. A blog keeps your site visitors informed about your products and services.
4) Conversion Rate. This means the number of leads, sales and any other actions that happen on your website compared to the total number of people who visit your website.
5) Domain Name. This is a really simple term, but one that is crucial to know. A domain name is the address of your website. For example, the domain name for this website is ‘www.dsm-publishin.com.’
6) Ping. When you ‘ping,’ you notify the searchers of the World Wide Web, as well as search engines, that your website has been updated.
7) Ranking. Your ranking refers to your placement on the search engines. For example, when someone searches for a keyword related to your website, your ranking refers to what number your website is on the search results.
8) RSS. This acronym stands for ‘Really Simply Syndication.’ An RSS is a type of text file that delivers the headlines of your content right to your feed readers and other types of software.
9) SEO. This acronym stands for ‘Search Engine Optimization.’ This means that you are making sure that your website will get as much exposure as possible by getting it a high ranking on the search engines, which makes it more visible to your targeted audience.
10) Unique Visitor. A unique visitor refers to one person who visits your website in a specified time period. For example, if someone visits your website 40 times in 2 weeks, she only counts as one unique visitor.